Senior Research Associate and Project Leader
“If we knew what it was we were doing, it would not be called research, would it?”Albert Einstein
- Project Leader of the University Research Priority Program on "Social Networks"
- Senior Research Associate at the Chair for Marketing and Market Research
Margot has a Business Administration background and finished her doctoral studies on Dynamic Processes in Marketing in 2015. Her interests lie in the areas of product success, salesperson performance, digitalization and data science. Margot led several joint research projects with companies working on topics such as employee motivation, customer satisfaction, and social business solutions. She teaches classes in marketing analytics and R as well as statistical methods, such as machine learning. Margot is the project manager of THE PIIK, an initiative founded in 2015 bringing together leading personalities in the fields of digitalization and data science from both, industry and research. She is also responsible for the Marketing Group Zurich, a recently launched platform for marketing researchers in Zurich.
Margot is a passionate traveler who has visited more than 75 countries on all seven
continents, has photographed wildlife around the globe and loves international cuisine. She leads a very active lifestyle and is a marathon finisher.
Research focus: marketing dynamics, product adoption, salesperson performance,
digitalization, data science
Methodological focus: multilevel models, survival analysis, growth curve models
Teaching focus: Marketing Analytics, Data Science, Digitalization, Machine Learning