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Florian Stahl is an assistant professor (with tenure track) in the Department of Business Administration at the University of Zurich (Switzerland).
Florian Stahl's research interests are primarily in marketing, business economics and information systems research. Specifically, his research addresses business related questions of the digital economy and, in particular, of online social networks and social media. Further research areas of Florian Stahl are customers' brand and product switching behavior, consumers' intertemporal choice and discounting of future benefits, as well as pricing and sampling of (digital) products.
Methodically his research is based on empirical modeling, applied econometrics, Bayesian modeling and experimental studies (laboratory as well as field experiements).