Teaching

Spring Semester 2012

Introduction in Quantitative Marketing (Grundlagen Absatzmarkt und Konsum) (E-learning) (Lecture Class - Undergraduate Level - 146 students)

Innovation Marketing - Marketing of Innovations and Technology Products (E-learning) (Lecture Class - Graduate Level - 108 students)

Guest Lecture: Modeling Marketing Dynamics
(Seminar Class - PhD Level - 8 students)

Fall Semester 2011

Pricing and Price Management (HMOEC075) (E-learning)
(Lecture Class - Graduate Level - 141 students)

Essential Models and Theories in Marketing (MOEC0121) (E-learning)
(Seminar Class - Graduate Level - 56 students)

Guest Lecture: Quantitative Marketing Research
(Seminar Class - PhD Level - 10 students)

Spring Semester 2011

Introduction in Quantitative Marketing
(Lecture Class - Undergraduate Level - 149 students)

Innovation Marketing - Marketing of Innovations and Technology Products
(Lecture Class - Graduate Level - 104 students)

Fall Semester 2010

Pricing and Price Management
(Lecture Class - Graduate Level - 75 students)

Essential Models and Theories in Marketing
(Seminar Class - Graduate Level - 35 students)

Guest Lecture: Choice and Demand Modeling: Latest Approaches
(Seminar Class - PhD Level - 9 students)

Guest Lecture: Analytical Modeling and Dynamic Choice Modeling
(Seminar Class - PhD Level - 11 students)

Spring Semester 2010

Introduction in Quantitative Marketing
(Lecture Class - Undergraduate Level - 138 students)

Innovation Marketing - Marketing of Innovations and Technology Products
(Lecture Class - Graduate Level - 50 students)

Fall Semester 2009

Pricing and Price Management
(Lecture Class - Graduate Level - 115 students)

Essential Models and Theories in Marketing
(Seminar Class - Graduate Level - 33 students)

Guest Lecture: Introduction in Analytical & Bayesian Modeling in Marketing
(Seminar Class - PhD Level - 12 students)

Spring Semester 2009

Marketing Economics
(Lecture Class - Undergraduate Level - 182 students)

Innovation Marketing - Marketing of Innovations and Technology Products
(Lecture Class - Graduate Level - 89 students)

Fall Semester 2008

Pricing and Price Management
(Lecture Class - Graduate Level - 35 students)