Research
Research Interests
Florian Stahl's research interests are primarily in marketing, business economics and information systems research. His research areas and topics include:
- Customer Switching Behavior and Customer Loyality
- Consumers’ Intertemporal Choice
- Online Social Networks and Social Media
- Information Goods and Digital Products
- Digital Pricing and Sampling
Research Methods
Empirical Modeling, Applied Econometrics, Bayesian Econometrics, Analytical Modeling and Experimental Studies (Laboratory as well as Field Experiements).
Recent Research Articles
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Florian Stahl, Mark Heitmann, Donald R. Lehmann and Scott A. Neslin (2012): "Impact of Brand Equity on Customer Acquisition, Retention, and Profit Margin" in Journal of Marketing (forthcoming in July 2012)
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Asim Ansari, Oded Koenigsberg and Florian Stahl (2011): "Modeling Multiple Relationships in Social Networks" in Journal of Marketing Research, Vol. 48 (4), pp. 713-728
Recent Working Papers
- Daniel Halbheer, Florian Stahl, Oded Koenigsberg, Donald R. Lehmann (2012): Sampling Strategies for Information Goods, Working Paper.
- Florian Stahl, Raghuram Iyengar, Andreas Herrmann (2011): "Intertemporal Tradeoff Between Contract Periods, Price Discounts and Flexibility". Working Paper.
- Florian Stahl, Daniel Bartels, Daniel Stadel, Andreas Herrmann (2011): "The Effects of Framing Subscription Benefits as Price Discounts or Time Bonuses on Time Preferences“. Working Paper.
- Lucas Bremer, Asim Ansari, Florian Stahl and Mark Heitmann (2012): "Building a Network for Success“. Working Paper.
