Margot Löwenberg
Research Associate
Tel.: +41 44 634 9200
margot.loewenberg@business.uzh.ch
“If we knew what it was we were doing, it would not be called research, would it?”
Albert Einstein|
Margot is a research assistant at the chair of marketing and market research at the University of Zurich. After successfully studying Business Administration at the University of Trier in Germany, she decided to follow her passion for the scientific research and quantitative research methods. She especially enjoys passing on her knowledge and enthusiasm for scientific research methods while working with students. Various international conference presentations extended her experience in discussing highly topical issues with an international audience. Besides travelling a lot around the world, Margot is a running addict, preferably running the half marathon in her home town Cologne. She is very disciplined, enthusiastic and thinks that with the right team you can achieve (almost) everything. |
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by subject:
by methods:
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| since 2011 | Doctorate in Business Administration University of Zurich/Switzerland |
| 2009-2010 | Doctorate in Business Administration University of Trier/Germany |
| 2004-2009 | Diploma in Business Administration University of Trier, Trier/German Thesis topic: “Internal Corporate Brand Management - Analyzing the moderating effect of culture, workforce characteristics, market entry and brand implementation decisions across 30 countries” |
Membership In Academic Associations
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| (7) | Doctoral Travel Stipend Award from the Academy of International Business | 2010 |
| (6) | Mary-Kingsley-Travel Grant for funding the participation of young researchers in conferences | 2010 |
| (5) | e-fellows.net scholarship | since 2009 |
| (4) | Economics Award of the Chamber of Crafts Trier for diploma theses with high practical relevance | 2009 |
| (3) | Track Best Paper Award for the paper “Endorsing Product Brands Through a Standardized Corporate Brand – Cross National Perceptions and Effects" at the Summer Marketing Educators’ Conference 2009, Chicago, USA | 2009 |
| (2) | Travel grants from the Faculty of Business Administration of the University of Trier for funding international conference presentations | 2009/2010 |
| (1) | Travel grants from the German Academic Exchange Service (DAAD) to attend international workshop and conference | 2009/2010 |
| (1) | Swoboda, B.; Loewenberg, M. The global sustainability initiative “Quality & Responsibility” and the concept of “Performance based on Sustainability” – The Henkel Example,” Eigenverlag: Trier - Duesseldorf. | 2010 |
| (1) | Swoboda, B.; Löwenberg, M. The Global Sustainability Initiative at Henkel’s Laundry and Home Care Sector, in: Zentes, J.; Swoboda, B.; Morschett, D. (eds.): Fallstudien zum Internationalen Management, 4th edition, Wiesbaden. | forthcoming 2011 |
Refereed Conference Participations (14)
| (14) | The choice of market entry modes from an institutional and contingency perspective, Academy of International Business (AIB) Annual Meeting, Rio de Janeiro, Brazil (together with: Stefan Elsner, Eva Schneider, Bernhard Swoboda). | 2010 |
| (13) | Standardizing corporate brand management internationally – consumers’ brand perceptions and product response across five countries, Academy of International Business (AIB) Annual Meeting, Rio de Janeiro, Brazil (together with: Markus Meierer, Bernhard Swoboda). | 2010 |
| (12) | Evaluating standardized corporate branding across countries, INFORMS Marketing Science Conference, Cologne, Germany (together with: Markus Meierer, Bernhard Swoboda). | 2010 |
| (11) | Does endorsing product brands by corporate branding pay off? A multi-country study, European Marketing Academy (EMAC) Annual Conference, Copenhagen, Denmark (together with: Markus Meierer, Bernhard Swoboda). | 2010 |
| (10) | Does standardization of corporate branding across countries work?, European Marketing Academy (EMAC) Annual Conference, Copenhagen, Denmark (together with: Markus Meierer, Bernhard Swoboda, Dirk Morschett). | 2010 |
| (9) | Consumers’ intention to purchase counterfeits - Implications from culturally diverse countries European Marketing Academy (EMAC) Annual Conference, Copenhagen, Denmark (together with: Karin Pennemann, Markus Taube). | 2010 |
| (8) | The relevance of specific corporate associations against overall corporate image for consumer behavior, Academy of Marketing Science (AMS) Annual Conference, Portland, USA (together with: Markus Meierer, Bernhard Swoboda). | 2010 |
| (7) | Endorsing product brands through a standardized corporate brand – Cross national perceptions and effects, Summer Marketing Educator’s Conference (AMA), Chicago, USA (together with: Markus Meierer, Bernhard Swoboda, Dirk Morschett). | 2009 |
| (6) | How do country specific implementation decisions influence internal corporate brand management?,” Summer Marketing Educator’s Conference (AMA), Chicago, USA (together with: Markus Meierer, Bernhard Swoboda). | 2009 |
| (5) | Cross Cultural Effects of International Corporate Brand Management on Employee Loyalty: The Moderating Role of Market Entry and Implementation Decisions, AIB, San Diego/USA (together with: Bernhard Swoboda, Margot Löwenberg, Martin Jager). | 2009 |
| (4) | Does endorsing product brands through a standardized corporate brand pay off? A cross national study, Informs Marketing Science Conference, Ann Arbor/USA, (together with: Bernhard Swoboda, Margot Löwenberg). | 2009 |
| (3) | Internal corporate brand management – Analyzing moderating effects across 30 countries, Informs Marketing Science Conference, Ann Arbor/USA (together with: Bernhard Swoboda, Margot Löwenberg). | 2009 |
| (2) | The Influence of International Corporate Brand Management on Employee Loyalty, EMAC, Nantes/France (together with: Bernhard Swoboda, Margot Löwenberg). | 2009 |
| (1) | Relevance of Corporate Branding to Employee Loyalty – A Cross Country Study, AMS Annual Conference, Baltimore/USA (together with: Margot Löwenberg, Chia Swee-Lim, Thomas Foscht). | 2009 |
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