Wolfgang Kotowski
Research Associate
Tel.: +41 44 634 9201
wolfgang.kotowski@business.uzh.ch
“Be a yardstick of quality. Some people aren’t used to an environment where excellence is expected.”
Steve Jobs|
Wolfgang Kotowski enjoys cross-cultural tasks in the world of new media and advertisement. In his position as an Assistant to this Chair, he can enjoy new commercials, nice brandings and colorful music videos. With these stimuli, he focuses his thoughts and research on how groups were established, lifestyles influenced and realities communicated as well as how all of this knowledge might help companies and consumers interact better. |
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by methods:
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| Aug. 2009 | Doctorate in Business Economics University of Zurich/Switzerland |
| 2000-2008 | Master of Arts in Intercultural Communication, Media Sciences and Business Administration at the Technical University of Chemnitz, Germany
“magna cum laude” Thesis topic: “Interculturality in Management Consulting Processes” |
| 2003 | Study of Advertisement, Media Anthropology and Media Management at the Methodist University of São Paulo, Brazil |
| 1998-2000 | Study of Business Administration at the Technical University of Chemnitz, Germany |
| 1997-1998 | Study of French and international Culture and Business Administration(CIEF) at the University of Burgundy, Dijon, France
Thesis topic: “La crise en Iraq” |
Membership In Academic Associations
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| (2) | Kotowski, W.: Intercultural Communication – Cultures in Organizations., in: Telus, M. (ed.): East-European Studies Online. East-Europe-Institut, Prof. Dr. Segbers, MBA-eLearning-Program, FU Berlin, 2007 | 2007 |
| (1) | Kotowski, W.: Eine Frage der Einstellung. Wie Einstellungen gegenüber deutschen und tschechischen Kooperationspartnern vermittelt werden., in: Steger, T. et al (ed.): Sächsisch-Tschechische Unternehmenskooperationen. Probleme und Chancen. Mering: Rainer Hampp, 2006 | 2006 |
Refereed Conference Participations (1)
| (1) | Lust und Frust durch kulturelle Fremdheit in Werbungen, Medientage Chemnitz, Technical University of Chemnitz, Chemnitz, Germany, 2007. | 2007 |
