Our primary areas of research are marketing, market research, statistics, consumer behaviour and consumer psychology. We do basic and applied research, in which we are particularly interested in the theoretical as well as empirical and experimental analysis of the effects of consumer-to-consumer interactions encountered in the acquisition and consumption of goods and services on economic outcomes.

Phenomena that we study are social collectivities and the idiosyncratic influences between individual and collective variables within these.

Our research in methodology contains multilevel growth mixture models, structural equations modelling, measurement concepts, validity and hypothesis testing.