Institut für Betriebswirtschaftslehre – Chair for Marketing and Market Research

research

research

“Ask five economists and you’ll get five different answers
(six if one went to Harvard)”

Edgar R. Fiedler

Economics: The one and only subject, where different answers to the same questions are valid every year.

Freely after Danny Kaye

“Is all that we see or seem but a dream within a dream?”

Edgar Allan Poe

“I learned very early the difference between knowing the name of something and knowing something.”

Richard Feynman

University of Zurich
Institute of Business Administration
Chair for Marketing and Market Research
Plattenstrasse 14
8032 Zurich
Switzerland
Phone: +41 44 634 2918

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