Institut für Betriebswirtschaftslehre – Chair for Marketing and Market Research

e.Learning

elearning

One of our e.Principles is the choice of adequate teaching- and learning methods. Therefore, we are on the way to creating a virtual learning environment for our students. What you can expect from our webspace:

  • general course overview,
  • online calendar,
  • infoboard, to inform you about news and events,
  • teaching material from the classroom available to download,
  • additional material to facilitate in-depth studies on the topics,
  • student’s section, where you can add material yourself,
  • flash SPSS movies,
  • interactive multiple choice questions for testing your knowledge,
  • flashcard glossaries,
  • discussion forums,
  • instant messenger to identifying who else is online and direct interactions.

Further information and updates will be posted regularly.


The following courses have already been added to OLAT and will be developed further each semester:

Quantitative Market Research I

https://www.olat.uzh.ch:443/olat/auth/repo/go?rid=1394311208

Quantitative Market Research II

https://www.olat.uzh.ch:443/olat/auth/repo/go?rid=1939537929

Presentation Design

https://www.olat.uzh.ch:443/olat/auth/repo/go?rid=1461190659

Idea Design

https://www.olat.uzh.ch:443/olat/auth/repo/go?rid=1850179599

Research Methods in the Behavioral and Social Sciences

https://www.olat.uzh.ch:443/olat/auth/repo/go?rid=1626963972

Structural Equation Modelling with Mplus

https://www.olat.uzh.ch:443/olat/auth/repo/go?rid=1939537930


Some impressions, taken from our actual courses on OLAT:

olat-exercise-example

Source: OLAT, QMRI Exercise 1

olat-lecture-example

Source: OLAT, QMRI Lecture 1

University of Zurich
Institute of Business Administration
Chair for Marketing and Market Research
Plattenstrasse 14
8032 Zurich
Switzerland
Phone: +41 44 634 2918

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