Institut für Betriebswirtschaftslehre – Chair for Marketing and Market Research

e.Hands-on guides

hands-on guides

The idea of our hand-on guides is to offer our students practical assistants to the most frequently asked questions. We understand these files as “living documents”, i.e. if you have further ideas about how to enhance the quality of our existing documents, or you have ideas for additional, so far non-existing guides please contact us directly. We highly appreciate your help. Many thanks in advance. Our guides are password-protected. As a student you will receive the password in our courses, others have to contact our team.

Hands-on guides in preparation:

Hands-on guides in the future:

  • Vol. 7 Hands-on Theses
  • Vol. 8 Hands-on Research Design
  • Vol. 9 Hands-on Survey Design
  • Vol. 10 Hands-on Quality Criteria in Academic Work
  • Vol. 11 Hands-on Using SPSS
  • Vol. 12 Hands-on Using Mplus

Enjoy and now hands-on!

University of Zurich
Institute of Business Administration
Chair for Marketing and Market Research
Plattenstrasse 14
8032 Zurich
Switzerland
Phone: +41 44 634 2918

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