Institut für Betriebswirtschaftslehre – Chair for Marketing and Market Research

Advanced Topics in Empirical Modeling

Prof. Yuxin Chen, Ph.D.

Polk Bros. Professor of Retailing, Professor of Marketing at Kellogg Graduate School of Management, Northwestern University.

Yuxin Chen

Ph.D. Seminar

November, 22nd-25th, 2011.
Location: HIM-PAV-B

Course Description:

This seminar introduces Ph.D. students the recent development on empirical modeling, with the emphasis on structural models. The lectures will focus on both substantive questions and methodological issues of empirical models. The goal of this seminar is to develop the understanding and skills of the students on identifying research problems, building structural models, and implementing various estimation methods.

Required Readings:
Students are expected to read the papers in the required reading list given below before the seminar, participate actively in class discussions, and work hard on homework after the seminar. Both quantity and quality of the class participation matter.  The final grade (pass/no pass) will be determined by class participation (70%) as well as an individual homework (30%) to be distributed during the seminar.

Syllabus:

Organized by:
Prof. Dr. René Algesheimer

University of Zurich
Institute of Business Administration
Chair for Marketing and Market Research
Plattenstrasse 14
8032 Zurich
Switzerland
Phone: +41 44 634 2918

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