Institut für Betriebswirtschaftslehre – Chair for Marketing and Market Research

Choice and Demand Modeling: Latest Approaches

Prof. Asim M. Ansari

William T. Dillard Professor of Marketing at Columbia Business School.

Ansari


Ph.D. Seminar

November, 11th-13th, 2010
Location: HIM-Pav-B
V-Nr.: 4100

Course Description:

The seminar will cover topics in choice modeling for panel data and demand analysis for differentiated product markets. We will study conventional models such as the multinomial logit, multinomial probit, multivariate probit models and models of multiple discreteness in panel data settings and their estimation using hierarchical Bayesian methods. We will also study how customer heterogeneity and endogeneity of price and other variables can be accommodated in such econometric models using both structural (i.e., models of the supply side) and reduced-form (instrumental variables and control function) approaches.

Organized by:
Prof. Dr. Florian Stahl

Syllabus:

University of Zurich
Institute of Business Administration
Chair for Marketing and Market Research
Plattenstrasse 14
8032 Zurich
Switzerland
Phone: +41 44 634 2918

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