Prof. Oded Netzer, Ph.D.

Associate Professor of Marketing at Columbia Business School.

Prof. Oded Koenigsberg, Ph.D.

Barbara and Meyer Feldberg Associate Professor of Business at Columbia Business School.

Ph.D. Seminar

October, 11th - 14th, 2010
Location: HIM-Pav-A
V-Nr.: 4231

Course Description:
The goal of the seminar is to provide Ph.D. students an introduction in state-of-the-art methods of analytical and quantitative modeling. For students who are interested in quantitative methods, this seminar will provide you an overview and the basic understandings of up-to-date methods in marketing research.
Prof. Oded Netzer will provide students an introduction to dynamics choice modeling with a focus on Hidden Markov Models (HMM). HMMs are statistical models in which the system being modeled is assumed to be a Markov process with unobserved state. Prof. Netzer will explain in detail - using several case studies - the application of HMM for modeling real business phenomena. Prof. Oded Koenigsberg will provide students an overview of analytical models including derivation of demand functions, durable goods and product line, distribution and channels and manufacturing marketing interface. Students will learn to build analytical models of real business phenomena.

Required Readings:
Train, Kenneth E. (2009): Discrete Choice Methods with Simulation, Cambridge, Second Edition Free Download of the Book as PDF

Syllabus:
coming soon

Organized by:
Prof. Dr. Florian Stahl