"We do not retreat from reality, we rediscover it."

C. S. Lewis

The UZH's Guest Lecture Series in Marketing & Economics has been designed both to attract world-class academic speakers to the University of Zurich and to offer state-of-the-art skills in marketing and economics to our students. Since 2009, a number of international experts have been incited to reflect on the methodological advancements in marketing and economics. Below, you can read details of all speakers and their lectures to date. All biographical details are correct at the time the lecture took place.

We gratefully acknowledges the generous support of the Zurich Graduate School of Business as sponsor of the guest lecture series.

René Algesheimer
Florian Stahl
Hans-Peter Wehrli

2012

Prof. Gerard J. Tellis, USC Marshall School of Business, Los Angeles
Modeling Marketing Dynamics
Ph.D. seminar, scheduled 28.05. - 01.06. 2012

Christian Steglich, Ph.D., Department of Behavioral and Social Sciences, University of Groningen
Social Network Analysis
Ph.D. seminar, scheduled 01.10. - 05.10. 2012

Prof. Christophe Van den Bulte, Ph.D., Wharton, University of Pennsylvania
Social Networks
Ph.D. seminar, scheduled this fall semester 2012

2011

Prof. Yuxin Chen, Ph.D.
Sauder School of Business
Advanced Topics in Empirical Modeling
Ph.D. seminar, 22.-25.11.2011

Prof. Robert Kozinets, Ph.D., Schulich School of Business:
Modern Consumer Behavior
Master Seminar, 12.-15.09.2011

2010

Prof. Yuxin Chen, Ph.D., Kellogg Graduate School of Management
Applications of Behavioral Economics in Marketing
Ph.D. seminar, 02.-06.12.2010

Prof. Asim M. Ansari, Columbia Business School
Choice and Demand Modeling: Latest Approaches
Ph.D. seminar, 11.-13.11.2010

Prof. Oded Netzer, Ph.D. & Prof. Oded Koenigsberg, Ph.D.
both Columbia Business School
Analytical and Dynamic Choice Modeling
Ph.D. seminar, 11.-14.10.2010

2009

Prof. Richard P. Bagozzi, Ph.D., Stephen M. Ross School of Business
Research Methods in the Behavioral and Social Sciences
Ph.D. seminar, 07.-12.12.2009

Prof. Asim M. Ansari & Prof. Oded Koenigsberg
Introduction in Analytical & Bayesian Modeling in Marketing
Ph.D. seminar, 13.-15.10.2009