PhD Seminar in Marketing Research
(each fall semester, shared seminar with Prof. Dr. Peter Wehrli and Prof. Dr. Florian Stahl)
“Marketing research, weather basic or applied, is designed to solve problems.“
Richard P. Bagozzi
Abstract:
The seminar is open to PhD students attached to the involved professorships as well as to other students enrolled in the Business Administration and the Management & Economics program.
Type:
Doctoral Seminar
Target Audience:
PhD students
Frequency:
Each autumn semester
APS/ECTS-points:
3.0
Work load statement:
The amount of work to be invested in the seminar corresponds 60 hours per semester
Maximum number of students:
(depending on the room)
Content:
To be prepared for the seminar, students need to read up on central topics in the related literature. These references are listed in the forthcoming syllabus.
Students are invited to present “work in progress”. Work to be presented should be in a state that allows for submission to an international peer-reviewed journal in the not too distant future.
Language:
English
Literature:
tba
Prerequisites:
To be prepared for the seminar, students need to read up on central topics in the related literature.
Grading:
Paper presentation.
Dates:
Wednesday, December 7th, 2011.
Location:
Plattenstrasse 14
room PLM515
Further information:
The application for this seminar is obligatory. Please, send your application to market-research@business.uzh.ch
Registration:
Don’t forget to officially register yourself using the registration tools at the University of Zurich.
