„Much of what characterizes good research is the ability to anticipate, and neutralize with data, potential criticisms of conclusions.”

Abstract:
This course provides an introduction to basic and advanced modeling techniques. Specific topics may include confirmatory factor analysis, structural equation modeling, multi-group comparisons, latent variable interaction modeling, multilevel and longitudinal structural equation modeling.

Type:
Seminar

Target audience:
Master students, assigned to “Wahlpflichtbereich BWL 4”.

Frequency:
Each spring semester.

APS/ECTS-points:
3

Work load statement:

Maximum number of students:
24

Content:
Practical introduction to understanding, applying, interpreting and documenting advanced modeling techniques.

Language:
English

Required reading:

Kline, Rex B., Principles and Practice of Structural Equation Modeling. New York: The Guilford Press, 2005.

Rabe-Hesketh, Sophia and Skrondal, Anders (2008), Multilevel and Longitudinal Modeling Using Stata (2 ed.), College Station: Stata Press.

Muthén, Linda K. and Bengt O. Muthén, Mplus User’s Guide (5 ed.). Los Angeles: Muthén & Muthén, 2007.

Prerequisites:
Recommended: Introductory courses in Statistics and/or Empirical Research Methods, Quantitative Market Research I, II.

Access:
By application to our chair and confirmation only.

Grading:
Participation, oral presentation, exercises, written documentation.

Dates:
See course catalog.

Location:
Kick-off (27.02.): KOL-H-320

Further information:
- www.market-research.uzh.ch
- blackboard Marketing, Plattenstrasse 14, 4th floor

Registration:
Don’t forget to officially register yourself using the registration tools at the University of Zurich AFTER you have received our informal acceptence notification.

Note:
The information in the syllabus supports the official information in the electronic university calendar (VVZ – Vorlesungsverzeichnis). In case of doubt, the official information at the VVZ is valid.