Institut für Betriebswirtschaftslehre – Chair for Marketing and Market Research

How to submit a semester, a bachelor, a master, a PhD thesis?

submit
  1. your text as .doc,
  2. your data as .xls or .csv
  3. all your pictures as .tiff, RAW, or .jpeg with copyright statements,
  4. all articles you used in your thesis as .pdf following our naming standard
  5. a Citavi file containing all references of your thesis
  6. an abstract in German and English of your thesis
  7. a .ppt file (max. 10 slides) with problem, theory, methodology, results and implications of your thesis.
  8. a declaration that your abstracts and .ppt files may be published (naming you as author) on our webspace.

University of Zurich
Institute of Business Administration
Chair for Marketing and Market Research
Plattenstrasse 14
8032 Zurich
Switzerland
Phone: +41 44 634 2918

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