Chair for Marketing and Market Research
Our chair was founded at the University of Zurich in 2009 with the aim of fostering (quantitative) empirical research and education with relevance to the practical world.
Our mission is to advance knowledge and educate our students in marketing, market research, statistics, consumer behavior, and consumer psychology.
We are committed to developing, disseminating, enhancing, and preserving knowledge. The dynamic interplay between the excitement of discovery, academic study, teaching, and learning is our passion and we seek to pass this onto our community.
Now enjoy our webspace and give us feedback if you ever find something amiss, or have ideas about enhancing the quality of our content.
Best wishes,
René Algesheimer & team
Latest News |
HS12: Ph.D.-Seminar: "Analysing social network dynamics & peer effects"
(2012.04.22)
This week‐long course addresses the statistical analysis of social network data, with a focus on network change processes (selection and de-selection of peers) and processes of social influence (selected peers affecting individual behaviour and attitudes), following the stochastic actor-based approach of Snijders & colleagues (Snijders, van de Bunt & Steglich, 2010; Steglich, Snijders & Pearson, 2010). Classes will mix methodological lectures and hands-on computer work. Students participating in this course should develop problem awareness related to the analysis of non-independent data, in particular complete network data collected in a longitudinal design. They should acquire knowledge about the prevalent statistical approaches and techniques to analyse complete network data, and develop the practical skills to perform these analyses with the pertinent software.
Further details: e.Guest Lecture Series
|
Announcement for a Bachelor or Master Thesis: "Customer motivation in the tourism industry - A comparison between the online and offline world"
(2012.04.20)
Customer motivation is one of the key performance indicators within businesses and is used as an indicator of consumer purchase intentions as well as loyalty. Taking the tourism industry as an example, this thesis will analyze what motivates customers to buy and if there are differences between the traditional offline service and booking journeys online. This thesis will be done in close cooperation with an affiliate of TUI Germany, the largest tourism operator in Germany, including a 2-3 month internship in Hannover, Germany.
See the complete thesis announcement here
|
HS12: Lecture "Quantitative Market Research I" replaced by seminar "Marketing Tools & Techniques"
(2012.04.12)
Due to Prof. Algesheimers sabbatical in the fall semester 2012 the course "Quantitative Market Research I" for BA students turns this fall semester into a seminar. The seminar is held by our senior research associate Dr. Markus Meierer, assisted by Margot Löwenberg and Martin Kindschi. The seminar is called "Marketing Tools & Techniques" and provides an introduction into quantitative market research methods by using Excel and SPSS 20. The topic will be the same as in the lecture QMRI, but the course is structured as a workshop. Instead of the final exam, students will have to do practical work and to provide a final documentation of the process. The seminar gives 6 ECTS credits. Read more...
|
Project "Project "Brand- and Product-Switching Behavior" will be financially supported by the SNF
(2012.04.11)
The purpose of the proposed research project is to analyze the complex relationship between consumer demand and consumer switching behavior. Read more....
|
Markus Meierer won the VSMS (Verband Schweizer Markt- und Sozialforschung) Förderpreis 2011
(2012.04.10)
|
