Our chair was founded at the University of Zurich in 2009 with the aim of fostering (quantitative) empirical research and education with relevance to the practical world.

Our mission is to advance knowledge and educate our students in marketing, market research, statistics, consumer behavior, and consumer psychology.

We are committed to developing, disseminating, enhancing, and preserving knowledge. The dynamic interplay between the excitement of discovery, academic study, teaching, and learning is our passion and we seek to pass this onto our community.

Now enjoy our webspace and give us feedback if you ever find something amiss, or have ideas about enhancing the quality of our content.