Institut für Betriebswirtschaftslehre – Chair for Marketing and Market Research

 

University of Zurich
Institute of Business Administration
Chair for Marketing and Market Research
Andreasstrasse 15
8050 Zurich
Switzerland
Phone: +41 44 634 2918

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URPP on Social Networks

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Chair for Marketing and Market Research

Chair for Marketing and Market Research

Our chair was founded at the University of Zurich in 2009 with the aim of fostering (quantitative) empirical research and education with relevance to the practical world.

Our mission is to advance knowledge and educate our students in marketing, market research, statistics, consumer behavior, and consumer psychology.

We are committed to developing, disseminating, enhancing, and preserving knowledge. The dynamic interplay between the excitement of discovery, academic study, teaching, and learning is our passion and we seek to pass this onto our community.

Now enjoy our webspace and give us feedback if you ever find something amiss, or have ideas about enhancing the quality of our content.

Best wishes,
René Algesheimer & team


Latest News

Starting 2015 the faculty of Economics, Business Administration and Information Technology offers Assistant Professorship position in Network Science.
(2014.23.06)

URPP on Social Networks
Starting 2015 the faculty of Economics, Business Administration and Information Technology invites applications for an Assistant Professor of Network Science which will be associated with the University Research Priority Program (URPP) on "Social Networks". The position has a specific focus on business networks. The closing date for applications is July, 31st, 2014.

Further details:

URPP team attends the NetSci Conference 2014 in Berkeley
(2014.06.02)

Newsletter
From Monday June 2nd until Friday June 6th, the URPP team will attend the NetSci International School and Conference on Network Science hosted by the University of California in Berkeley San Francisco. We are looking forward to interesting keynotes, interactive satellite meetings and lightning talks as well as engaged discussions with our peer scholars in the field of Network Science.

URPP team attends the Informs Conferences 2014 in Atlanta
(2014.06.02)

Newsletter
Starting Wednesday June 11th until Saturday June 14th, the URPP team will attend the Marketing Science Conference 2014 hosted by the Goizueta Business School in Atlanta. We are looking forward to interesting presentations and discussions with upcoming as well as renowned scholars in the field of Marketing Science.

"Introduction to Data Driven Marketing" course successfully completed
(2014.05.26)

Newsletter
We have just successfully completed our "Introduction to Data Driven Marketing" course and wish all of our students good luck with their remaining exams and a great summer.

René Algesheimer has been invited to join the Editorial Review Board of the Journal of Marketing
(2014.05.23)

Interview UFSP
René Algesheimer has again been invited to join the Editorial Review Board (ERB) of the Journal of Marketing. Congratulations to this honorable appointment.

Additional information: Journal of Marketing

Semester Project: Benchmarking – Moving from free to fee in B2B
(2014.05.15)

Newsletter
Starting as soon as possible, the department of Management, Technology and Economics of the ETH in Zurich offers a semester project in cooperation with HILTI. If you are enrolled in the ETH Zurich or the University of Zurich and feel enthusiastic about business opportunities as well as Marketing Research, this project might be very interesting for you.

For detailed information, please see

New Master Thesis topic: "Customer Value Perception of Services"
(2014.05.15)

Newsletter
Starting as soon as possible, the department of Management, Technology and Economics of the ETH in Zurich offers a new Master Thesis topic "Customer Value Perception of Services" in cooperation with HILTI. If you are enrolled in the ETH Zurich or the University of Zurich and feel enthusiastic about service technologies as well as Marketing Research, this Master Thesis might be very interesting for you.

For detailed information, please see

Big Data Workshop
(2014.05.01)

Newsletter
Recently, the URPP on "Social Networks" organized a workshop on Big Data. We would like to thank our guests and all the participants for their valuable contributions to make this a very interesting and successful workshop.

The URPP launched its newsletter service
(2014.04.07)

Newsletter
The URPP on "Social Networks" launched its newsletter service through which we can continuously inform you about events, publications, workshops and important guests. If you are interested in this service you can subscribe to our newsletter on the URPP website.

PhD seminar in Introduction to Exponential Random Graph Models starting on May 5th
(2014.03.18)

Inferential Network Analysis
Starting Monday, May 5th until Wednesday, May 7th, the URPP on "Social Networks" invites Prof. Skyler J. Cranmer to join our Chair. During his stay in Zurich, he will present a PhD seminar in Inferential Network Analysis. This course will cover inferential models; primarily exponential random graph models and stochastic actor-based models.

Course registration procedure


Social Media Management - Research presentation and discussion
(2014.02.20)

New Offices
On Thursday, April 3rd, starting 6pm the URPP welcomes you to our research presentation and discussion on Social Media Management. Prof. Algesheimer will present the keynote "Challenges and Opportunities of Social Media Management". This presentation is based on an empirical study investigating Social Media Management in the largest companies in Germany, Austria and Switzerland in collaboration with Lithium Technologies, SAP, coUNDco, Netconomy und Etecture. After the keynote, we invited a panel discussing Social Media Management.

Panel participants


Research visit Prof. Jacob Goldenberg
(2014.02.20)

New Offices
On April 28th, Prof. Jacob Goldenberg from the Interdisciplinary Center Herzliyain Israel will be invited by the URPP on "Social Networks" to join us at the Chair for Marketing and Market Research for his research visit at the University of Zurich.

During his research visit, Prof. Jacob Goldenberg will be involved in discussions about our current research projects in the URPP on "Social Networks“. We welcome him to our Chair and we are looking forward to interesting discussions.

Research visit Prof. David Mazursky
(2014.02.20)

New Offices
The URPP on „Social Networks“ invites Prof. David Mazursky from the Jerusalem School of Business Administrationat the Hebrew University of Jerusalem in Israel to join us at the Chair for Marketing and Market Research for his research visit at the University of Zurich on April 28th.

Together with the team of the URPP on "Social Networks", Prof. David Mazursky will discuss current research projects we are currently working on. We are looking forward to interesting discussions and we welcome him to our Chair.

Introduction to Data Driven Marketing spring 2014 lecture kick-off at 17.02.2014!
(2014.07.02)

Presentation Design Seminar

On February 17th we welcome you to our kick-off lecture of this spring semester course on "Introduction to Data Driven Marketing". In the first lecture we will present the objectives of the course to you and outline how you can contribute to the course. In the kick-off lecture, we will also form groups for assignments and answer your questions.

For further information concerning the lecture, please visit the course profile: Introduction to Data Driven Marketing


Marketing and Social Networks spring 2014 seminar kick-off at 11.02.2014!
(2014.07.02)

Presentation Design Seminar

On February 11th our Chair and the University Research Priority Program (URPP) on Social Networks is happy to welcome you to our kick-off session of this spring seminar on Marketing and Social Networks II. During the kick-off session we will discuss how you can contribute to the course and present the objectives of the seminar to you. Furthermore, we will form groups for assignments and outline the agenda until the start of the block sessions.

For further information concerning the seminar, please visit the course profile: Marketing and Social Networks II


Advanced Modeling Techniques spring 2014 seminar kick-off meeting at 17.02.2014!
(2014.07.02)

Presentation Design Seminar

On February 17th our Chair welcomes you to our kick-off session of our spring semester seminar on Advanced Modeling Techniques. In the kick-off session we will present the objectives and prerequisites of the seminar to you. Moreover, we will answer questions you may have about the course and discuss the agenda until the start of the block sessions.

For further information concerning the seminar and the application process, please visit the seminar profile: Advanced Modeling Techniques

For further information concerning the schedule and dates of the course, please find this course in the Vorlesungsverzeichnis of the University of Zurich


Presentation Design Kick-off HS2014 on May 5th: Save the date!
(2014.28.01)

Presentation Design Seminar

On May 5th we will welcome you to our kick-off session of this year’s seminar on Presentation Design. We will present the objectives of the seminar and insights of former semesters to you. Furthermore, we’ll answer your questions, form the initial groups and discuss what will be done till the start of the block sessions.

For further information concerning the seminar, please visit its profile: Presentation Design Seminar


New postdoctoral research positions offered by the URPP
(2013.21.06)

URPP on Social Networks
Starting April 1st 2014 or by arrangement the University of Zurich Research Priority Program (URPP) on Social Networks offers two postdoctoral research positions.
For a more detailed description of the postdoctoral research position, please see

Research visit Prof. Sebastiano Alessio Delre
(2014.01.20)

New Offices
Prof. Sebastiano Alessio Delre from the Bocconi University in Milan will join us at the Chair for Marketing and Market Research for his research visit in February.

Prof. Sebastiano Alessio Delre will discuss research projects we are currently working on in the URPP on „Social Networks“ during his stay in Zurich. We are looking forward to interesting discussions with him and welcome him to our Chair.

Research visit Prof. Santo Fortunato
(2014.01.16)

New Offices
The URPP on „Social Networks“ invites Prof. Santo Fortunato from Aalto University School of Science for a research visit at the Chair for Marketing and Market Research in January and February.

Prof. Santo Fortunato will offer a PhD Seminar. Please visit our homepage for more information on the Seminar on Business Analytics & Big Data

We welcome him to our Chair and are looking forward to interesting discussions.

Our PhD Seminar on Business Analytics and Big Data is coming up
(2014.01.08)

Business Analytics and Big Data
Starting 21st of January our Chair is hosting the PhD Seminar "Business Analytics & Big Data" taught by Professor Santo Fortunato from Aalto University School of Science, as well as Prof. Dr. Abraham Bernstein, Prof. Dr. Daning Hu, Prof. Dr. Karl Schmedders and Prof. Dr. René Algesheimer from the University of Zurich.

More information can be found in our curriculum.

Student Assistant - Job Offer Announcement
(2014.01.08)

Data Driven Marketing
From February 1st onwards, we offer a position as Student Assistant.

For detailed information, please see

Our PhD Seminar with Prof. Santo Fortunato is starting soon
(2012.09.26)

Prof. Santo Fortunato
The PhD Seminar "Network Dynamics" taught by Professor Santo Fortunato from Aalto University School of Science, is starting next month from 25th until 29th of November. We are very much looking forward to working with him.

More information can be found on our course website.

Welcome to the fall semester 2013
(2012.09.26)

Prof. Santo Fortunato
We are offering courses on multivariate methods, social customer relationship management, marketing and networks, presentation design, and PhD courses on quantitative market research and big data this fall. Join us. See you in the classroom!

More information can be found on our curriculum website.

Starting 2014 the faculty of Economics, Business Administration and Information Technology offers multiple Assistant Professorship positions.
(2013.17.06)

URPP on Social Networks
Starting 2014 the faculty of Economics, Business Administration and Information Technology offers three non-tenure track positions which will be associated with the newly created "Social Networks" University Research Priority Program (URPP). Two positions have a specific focus on Quantitative Marketing. For the third position the faculty of Economics, Business Administration and Information Technology is looking for applicants in the field of Marketing Management.
Further details: t.Jobs

René Algesheimer participates on the Social Executive's Lounge
(2012.05.23)

Prof. René Algesheimer
René Algesheimer will participate on the Social Executive's Lounge on June 13th in the Lotus White. The topic of the panel discussion is "Data is the oil of the 21st century".

We welcome Prof. Santo Fortunato at the University of Zurich
(2012.05.23)

Prof. Santo Fortunato
Professor Santo Fortunato, an internationally highly respected scholar in Network Science from Aalto University, is going to visit us in November to give a PhD seminar. We are very much looking forward to meet him.

More information can be found on his website and soon on our webpage.

Starting September 2013, Patrick Bachmann joins our team at the Chair for Marketing and Marketing Research
(2012.05.23)

Patrick Bachmann
We welcome Patrick Bachmann to our team at the Chair for Marketing and Market Research. In the current semester, he will finish his master degree in Business Administration at the University of Zurich with a master thesis on Network Lifetime Value. He looks forward to continue his research in the field of Customer Relationship Management and Network Lifetime Value and to take on teaching responsibilities in the field of Social Customer Relationship Management in the University Research Priority Program.

Patrick, we look forward to working together with you and welcome you to our team!

Further details: t.Current

Raluca Gui joins our team at the Chair for Marketing and Market Research
(2012.05.23)

Raluca Gui
We would like to welcome Raluca Gui to our team at the Chair for Marketing and Market Research. Before she came to Zurich, she worked as a PhD at the University of Madrid with a research focus on Consumer Behavior on online auction platforms. She is looking forward to working on interesting research projects in the field of Social Media, Online Communities and Brand Valuation and to take on teaching responsibilities in the field of Quantitative Marketing Research at the Chair for Marketing and Marketing Research.

Raluca, we are glad to welcome you to our team and look forward to working together with you!

Further details: t.Current

Abel Camacho Guardian joins our team at the Chair for Marketing and Market Research
(2012.10.31)

Abel Camacho Guardian
We would like to welcome Abel Camacho Guardian to our team at the Chair for Marketing and Market Research. Before he started his PhD at the Chair for Marketing and Market Research, he studied Economics at the University of St.Gallen after having finished his Master degree in Mathematics at the Federal Institute of Technology (ETH) Zurich with a thesis on Abstract Optimization Problems and Combinatorial Abstractions. He is looking forward to working on interesting research projects in the field of Network Theory, Game Theory and Decision Theory and to take on teaching responsibilities in the field of Social Networks in the University Research Priority Program.

Abel, we are glad to welcome you to our team and look forward to working together with you!

Further details: t.Current

Informal URPP Kick-off event
(2012.04.10)

Market Research Party 2012
On Thursday, April 11th at 5 pm we hosted the informal kick-off event at the department of informatics on the 2nd floor (room BIN 2.A.01) at Binzmühlestrasse 14 in Oerlikon.


For more information, please follow this link to the website of the URPP Social Networks:
URPP Social Networks.

URPP Website launch
(2013.03.27)

Idea Design
Our new website of the University Research Priority Program (URPP) on "Social Networks" has been launched. You can find information about our mission and visions as well as interesting news about our current research projects in the field of social networks. Furthermore, you can find information about the structure and organization as well as links to the people involved in the URPP.

Please follow this link to the website of the URPP on Social Networks:
URPP Social Networks.

Days of Creativity
(2013.02.11)

Idea Design
We are happy to welcome a new and exciting group of business partners to our seminar Idea Design in 2013. With Starbucks Switzerland we can develop refreshing new ideas for coffee houses. The Zürich-based Fashion Label LeTom asks us how to weave the social net to its customers. Ypro and FreshUp are Swiss service providers that offer new insights and ideas into the presentation of service products. And with Mondaine, we can be on time for brand new products.

This collection of fascinating business partners offers industry insights to our students and enables them to apply innovative creativity techniques in a challenging context. We are so excited about three intensive days!

For further information concerning the seminar, please visit its profile: Link.

New offices of the Chair for Marketing and Market Research
(2012.13.12)

New Offices
We have successfully moved to our new offices at the Andreasstrasse 15, 4th floor. See you there!

Starting January 2013, Zhao Yang joins our team in the University Research Priority Program
(2012.13.12)

Zhao Yang
We welcome Zhao Yang to our team at the Chair for Marketing and Market Research in the University Research Priority Program. In the previous semester, he finished his master degree in Physics at École Polytechnique Fédérale de Lausanne (EPFL) with a master thesis on complex network community detection. He looks forward to do research in the field of Online Communities and Social Networks and to take on teaching responsibilities in the field of Quantitative Marketing Research.

Zhao, we look forward to working together with you and welcome you to our team!

Radu Tanase joins our team at the Chair for Marketing and Market Research
(2012.10.31)

Market Research Party 2012
We would like to welcome Radu Tanase to our team at the Chair for Marketing and Market Research. In the previous semester, he finished his Master degree in Statistics at the Federal Institute of Technology (ETH) Zurich with a thesis on Causal Interence. He is looking forward to working on interesting research projects in the field of Online Communities and Social Networks and to take on teaching responsibilities in the field of Quantitative Marketing Research.

Radu, we are glad to welcome you to our team and look forward to working togehter with you!

Further details: t.Current

Market Research Party 2012: new place!!!
(2012.10.31)

Market Research Party 2012
For our Students, Alumni and the team, we will celebrate the Market Research Party on November 30th. This is always a great opportunity to meet each other in a relaxed atmosphere. So, if you are one of these three groups, feel free to come.

Date: November 30th, 7pm
NEW PLACE: Bowling Center Master, Glattalstr. 40, ZH

We welcome Dr. Sebastiano Alessio Delre at the University of Zurich
(2012.10.30)

Dr. Sebastiano Alessio Delre
For our upcoming research seminar, René Algesheimer invited Dr. Sebastiano Alessio Delre to present the paper "Modeling Shared Consumption Experience for Entertainment Goods: The Case of the Motion Picture Market". Dr. Sebastiano Alessio Delre is an Assistent Professor for Marketing at the Bocconi Business School. The paper he will present, disentagles the impact of pre-release advertising on opening and post-launch sales of entertainment products and shows that Shared Consumption Experience and the importance attached to this social influence moderates this relationship.

Read Abstract


Course outline and material for Ph.D.-Seminar: "Analysing social network dynamics & peer effects"
(2012.09.25)

steglich
The Ph.D.-Seminar: "Analysing social network dynamics & peer effects" is coming up next week (01/10/2012 to 05/10/2012). This week‐long course addresses the statistical analysis of social network data, with a focus on network change processes (selection and de-selection of peers) and processes of social influence (selected peers affecting individual behaviour and attitudes). To access the course outline and material, please use the following link.

Further details: e.Guest Lecture Series

PhD candidate/Postdoc positions from January 2013 for "Social Networks" research priority program
(2012.09.20)

UFSP
From January 2013 we offer multiple PhD candidate/Postdoc positions. The recruited applicants will be involved in the newly created "Social Networks" research priority program. In these projects, we focus on quantitative empirical market research in the area of marketing and consumer behavior. Our core research topic is the connected customer (online communities, social networks, social groups).

Further details: t.Jobs.

René Algesheimer received "Outstanding Reviewer Award 2012"
(2012.07.20)

Interview UFSP
René Algesheimer received the "Outstanding Reviewer Award 2012" by the Journal of Marketing. Congratulations!

Contact: René Algesheimer

Additional information: Journal of Marketing

Dr. Sebastiano Alessio Delre presents paper on shared consumption experience in UZH Business Research Seminar on October 30th, 12pm 
(2012.07.13)

Dr. Sebastiano Alessio Delre
For our upcoming research seminar, René Algesheimer invited Dr. Sebastiano Alessio Delre to present the paper "Modeling Shared Consumption Experience for Entertainment Goods: The Case of the Motion Picture Market". Dr. Sebastiano Alessio Delre is an Assistent Professor for Marketing at the Bocconi Business School. The paper he will present, disentagles the impact of pre-release advertising on opening and post-launch sales of entertainment products and shows that Shared Consumption Experience and the importance attached to this social influence moderates this relationship.

Read Abstract


René Algesheimer presents the new research priority program
(2012.06.26)

Interview UFSP
In an interview with Volker Nietzel, managing director of the Department of Business Administration, René Algesheimer illustrates the relevance of the new research priority program on social networks. Furthermore, he outlines the key foci of the forthcoming research: understanding the relationship between social structures and economic behavior.

Access the video: Link.

"Social Networks" was selected as one of the eight new research priority programs at UZH
(2012.06.25)

UFSP
We are very happy to communicate that our project on "Social Networks" has been selected by the University of Zurich as one of the eight new Research Priority Programs starting in 2013. This is a great honor and we would like to thank our university, our faculty and our institute for their faith in our group. We are looking forward towards an exciting time of new discoveries, new classes and new collaborations. Stay tuned!

Further details: University Research Priority Program.

Contact:
University of Zurich
Department of Business Administration
Prof. Dr. René Algesheimer
Plattenstr. 14, PLM 419
CH-8032 Zürich,
Switzerland
Phone: +41 44 634 2918
Fax: +41 44 634 2940
Email: market-research@business.uzh.ch

Preliminary Results: Quantitative Market Research II Spring Semester 2012
(2012.06.17)

ba-ma-thesis-announcement
The results for the course: Quantitative Market Research II Spring Semester 2012 are online. Please keep in mind that all results are preliminary up until they are officially approved by the Dekanat. You’ll have the possibility to look into your exam on Tuesday July 3rd, 2012, 10:15-12:00 at PLM 417. Please ask for an appointment before Monday, July 2nd by sending an e-Mail to market-research@business.uzh.ch

The preliminary results can be found on the infoboard on OLAT.

Papers to be presented at the INFORMS Marketing Science annual conference at Boston
(2012.05.31)

informs
At this year's INFORMS Marketing Science annual conference at Lisbon/Portugal, Xin-Yu Zhou is going to present a paper titled "New product introduction and cannibalization for multi-brand companies" and Margot Löwenberg will present a paper titled "The Influence Of Competition On The International Takeoff Of New Services". Good luck to both of them next week!

Further details: 34th ISMS Marketing Science Conference

Welcome to UZH: Prof. Gerard J. Tellis (USC)
(2012.05.31)

tellis
Prof. Tellis is Professor of Marketing, Management, and Organization, Neely Chair of American Enterprise, and Director of the Center for Global Innovation, at the USC Marshall School of Business. Tellis specializes in the areas of innovation, advertising, global strategy, market entry, new product growth, promotion, and pricing. He has published over 100 articles and 4 books, which have won over 20 awards, including four of the most prestigious in Marketing. He is going to give a doctoral course on Modeling Marketing Dynamics. Welcome Gerry!

Further details: e.Guest Lecture Series

Papers presented at the European Marketing Academy's (EMAC) annual conference at Lisbon
(2012.05.31)

emac
At this year's EMAC annual conference at Lisbon/Portugal, Margot Löwenberg presented a paper titled "The Influence Of Competition On The International Takeoff Of New Services" and Martin Kindschi presented another paper titled "The Influence of Firm's Strategic Stability on Employee Performance". Congratulations to the excellent talks!

Further details: EMAC 2012 and EMAC 2012 on Facebook

HS12: Ph.D.-Seminar: "Analysing social network dynamics & peer effects"
(2012.04.22)

steglich
This week‐long course addresses the statistical analysis of social network data, with a focus on network change processes (selection and de-selection of peers) and processes of social influence (selected peers affecting individual behaviour and attitudes), following the stochastic actor-­based approach of Snijders & colleagues (Snijders, van de Bunt & Steglich, 2010; Steglich, Snijders & Pearson, 2010). Classes will mix methodological lectures and hands-­on computer work. Students participating in this course should develop problem awareness related to the analysis of non-­independent data, in particular complete network data collected in a longitudinal design. They should acquire knowledge about the prevalent statistical approaches and techniques to analyse complete network data, and develop the practical skills to perform these analyses with the pertinent software.

Further details: e.Guest Lecture Series

Announcement for a Bachelor or Master Thesis: "Customer motivation in the tourism industry - A comparison between the online and offline world"
(2012.04.20)

ba-ma-thesis-announcement
Customer motivation is one of the key performance indicators within businesses and is used as an indicator of consumer purchase intentions as well as loyalty. Taking the tourism industry as an example, this thesis will analyze what motivates customers to buy and if there are differences between the traditional offline service and booking journeys online. This thesis will be done in close cooperation with an affiliate of TUI Germany, the largest tourism operator in Germany, including a 2-3 month internship in Hannover, Germany.

See the complete thesis announcement here

HS12: Lecture "Quantitative Market Research I" replaced by seminar "Marketing Tools & Techniques"
(2012.04.12)

marketing tools
Due to Prof. Algesheimers sabbatical in the fall semester 2012 the course "Quantitative Market Research I" for BA students turns this fall semester into a seminar. The seminar is held by our senior research associate Dr. Markus Meierer, assisted by Margot Löwenberg and Martin Kindschi. The seminar is called "Marketing Tools & Techniques" and provides an introduction into quantitative market research methods by using Excel and SPSS 20. The topic will be the same as in the lecture QMRI, but the course is structured as a workshop. Instead of the final exam, students will have to do practical work and to provide a final documentation of the process. The seminar gives 6 ECTS credits. Read more...

Project "Project "Brand- and Product-Switching Behavior" will be financially supported by the SNF
(2012.04.11)

brand product switching
The purpose of the proposed research project is to analyze the complex relationship between consumer demand and consumer switching behavior. Read more....


Markus Meierer won the VSMS (Verband Schweizer Markt- und Sozialforschung) Förderpreis 2011
(2012.04.10)

Dr. Markus Meierer
Contact: Markus Meierer

Additional information: vsms Förderpreis