A Primer in Entrepreneurship
Please direct your questions to entrepreneurship@isu.uzh.ch; NOT to professor Kaiser - emails sent to him will not be answered!
THINK BEFORE YOU EMAIL AND READ THE INFORMATION ON THE INTERNET CAREFULLY!!!
Course Outline
The course provides an introduction to the process of turning ideas into business. There will be a special emphasis on commercializing research and technology ideas grounded in research and technology. It seeks to serve as an intellectual fundament for the MA seminar “The practice of Entrepreneurship” where students are asked to write their own business plans. The course objective is to endow students with the skills to:
• evaluate potential start-up opportunities for personal involvement
• turn an idea into business
• finance growth
This course mainly consists of a series of lectures that will be based on one main textbook which is supposed to introduce the key areas of new enterprise development. Case studies and practitioner's presentations will supplement these lectures.
Podcasts
Podcasts of the lecture will be made available in the downloads section on the right of this website.
Audience
The course is open to all students for audit. Class size is not restricted. Lectures and lecture notes will be made available on the Internet.
Examination
Business students, Economics students and M&E students will receive 3-ECTS credit points upon successful examination. Further information will be made available as soon as possible.
Time and Place
Monday 12:15 - 13:45
Place: HAH-E-11
The exam will take place Monday Dec. 20, 2010 from 12 pm-14 pm, please be there latest at 11:00 am.
Literature
Required reading
- Barringer, B. and D. Ireland (2008): Entrepreneurship – Successfully Launching New Ventures, Pearson Prentice-Hall. (If you cannot get hold of the 2008 edition, an earlier one will also do.)
Reading list
- Dorf, R.C. and T.H. Byers (2008): Technology Venture, McGraw Hill.
- Sahlman, W.A., H.H. Stevenson, M.J. Roberts and A. Bhidé (1999): The Entrepreneurial Venture, 2nd edition, Harvard Business School Press.
- Sahlman, W.A. (1997): “How to Write a Great Business Plan,” Harvard Business Review, July-August, 98-108.
- Gumpert, D.E. and J. McNeill Stancill (1986): “How Much Money Does Your New Venture Need?,” Harvard Business Review 64(3).
- Grossman, A., J. Austin, M. Hart and S. Peyus (1999): "Explore, Inc." HBS Case study, Harvard Business Online (9-300-011).
Registration
Students need to register via the "Buchungstool" .