Open Innovation and Business Models (S)
1. Topics
The course starts with a brief review of the historical and evolutionary development of business systems and the increasing role of innovation in sustaining an enterprise. The goal of the course is to identify the sources of innovative success and failure inside corporations, and how companies can develop and sustain a capability to innovate. Open Innovation and Business Models is divided into five modules:
Module 1 (February 14th): Introduction and Business Fundamentals: Brief history of multinational businesses and drivers of economic development. This module explores the need for the basic the infrastructure required to foster and promote innovation and innovative ideas. The fundamental accounting and business model will be reviewed along with other business and economic concepts and terms to lay the foundation for future discussions.
Module 2 (February 15th): Innovation and the Business Model: The module defines disruptive technologies and explores why great companies fail in managing certain types of technological change. The business models that create great success can also be a barrier to change, as well as a source of advantage. Disruptive Technologies fundamentally challenge the company’s current business model.
Module 3 (February 16th): Sources of Innovative Ideas: Understanding the barriers to change, overcoming disabilities and looking into new ideas.
Module 4 (February 17th): Creating Innovation Capabilities: Alternative ways companies have tried to escape the limits of their current business will be explored. We will examine these experiments, and look for processes and structures that attempt to sustain a company’s success. (Including incubators, spin-offs, corporate venture capital)
Module 5 (February 18th): Recap and group presentations to the judges
2. Target Group
BA: Wahlpflichtbereich BWL5
3. Application
The seminar is limited to a maximum of 30 students (first come, first served). Please indicate your willingness to participate by e-mail to entrepreneurship@isu.uzh.ch. Do not forget to include the names, student ID number and e-mail of all the team members. If you don’t have a team we can help you finding one. Application deadline: 1st of february 2011. Please notice this is not the official registration. You will need to sign in using the official booking tool from the university after you received our acceptance notification.
4. Program
A. Introductory session: Participants are required to read the handouts and cases provided by the professor.
B. Group Presentation: Groups of maximum five students need to make a presentation on a publicly traded company of their choice whose business model is failing. The project involves making a case for the business failure and providing innovative solutions to turn the company around. The students are also expected to show how and why the basic corporate balance sheet may need to be restructured to generate revenue under the new model. A packet containing specific instructions and layout of the project along with the required deliverables will be handed on the first day of class. The presentations will be judged by two or three partners from the local venture capital firms.
C. see Special Group Project Outline.
5. Pre-requisites
• One basic fundamental accounting class to perform basic research. Students will need to look-up financial statements (some understanding of Balance Sheet, Income Statement and Cashflow) for comparative analysis.
• One basic Finance class will be helpful.
6. Grading
This seminar is worth 3 ETCS points. Final grading is composed as follows: • Presentation: 60%
o Quality of Innovative Recommendations: 10
o Depth of Research and Analysis: 10
o Application of Principles Taught in Class: 10
o Presentation Style and Group Dynamics: 10
o Peer Evaluation (confidential): 20
• Active class participation during the seminar: 30%
• In- Class Quizzes: 10%
• Total: 100
7. Location
tba
8. Literature
Open Innovation: The New Imperative for Creating and Profiting from Technology by Henry W Chesbrough
9. Group Project
see Syllabus