Institut für Betriebswirtschaftslehre – Titel Website

Opportunities in Entrepreneurship

1. Topics
2. Target group
3. Application
4. Program
5. Schedule
6. Literature

1. Topics

The recognition of opportunities has frequently been characterized as the distinctive attribute of entrepreneurship. Opportunities predominantly stem from changes on the supply side (e.g. new products, processes) and demand side (e.g. new geographic markets). In this respect, the seminar will focus on the innovation and internationalization activities of new ventures to achieve competitive advantage.

2. Target group

This seminar targets students from Business Administration and Management and Economics. It is also recommended (but not required) for students who have attended or are planning to attend the lecture “A Primer in Entrepreneurship”. Students from Business Administration and Management and Economics can use the credit points for the course as follows:

- PPO2001/Oec: Wahlpflichtbereich BWL 5
- PPO2001/Oec: Wahlpflichtbereich MM 2
- PPO2001/Oec: Wahlpflichtbereich ME 2
- BA: Wahlpflichtbereich BWL 5

3. Application

The seminar is limited to a maximum of 30 students (first come, first served). Please indicate your willingness to participate by August 14, 2011, by e-mail to entrepreneurship@business.uzh.ch. The papers will be randomly assigned to groups of two in the introductory session.

4. Program

5. Schedule

The preliminary schedule is as follows: Room: t.b.a.

6. Literature

6.1 Compulsory introductory reading

6.2 Papers to be selected for presentation

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