A Primer in Entrepreneurship
Communication Policy
Course Outline
Podcasts
Audience
Examination
Time and Place
Required readings
Reading list
Registration
Communication Policy
Please direct your questions to entrepreneurship@business.uzh.ch and not
to professor Kaiser. Emails sent to him will not be answered.
THINK BEFORE YOU EMAIL AN READ THE INFORMATION ON THE INTERNET CAREFULLY!
Course Outline
The course provides an introduction to the process of turning ideas into business. There will be a special emphasis on commercializing research and technology ideas grounded in research and technology. The course seeks to serve as an intellectual fundament for the MA seminar "The practice of Entrepreneurship" where students are asked to write their own business plans. The course objective is to endow students with the skills to:
- evaluate potential start-up opportunities for personal involvement,
- turn an idea into business,
- finance growth.
This course mainly consists of a series of lectures that will be based on one main textbook which is supposed to introduce the key areas of new enterprise development. Case studies and practitioner's presentations will supplement this lectures.
Podcasts
Podcasts of the lecture will be made available in the download section of this website.
Audience
The course is open to all students for audit. Class size is not restricted. Lectures and lecture notes will be made available on the Internet.
Examination
Bachelor students of Business, Economics an M&E will receive 3-ECTS credit points upon successfull examination. Further information will be made available as soon as possible.
Time and Place
Mondays, 12.15 p.m. - 13.45 p.m.
Place: tba
Required readings
- Barringer, B. and D., Ireland (2008): Entrepreneurship - Successfully Launching New Ventures, Pearsons Prentice-Hall (If you cannot get hold of the 2008 edition, an earlier one will also do).
Reading list
- Dorf, R.C. and T.H. Byers (2008): Technology Venture, McGraw Hill.
- Sahlman, W.A., H.H. Stevenson, M.J. Roberts and A. Bhidé (1999): The Entrepreneurial Venture, 2nd edition, Harvard Business School Press.
- Sahlman, W.A. (1997): How tho write a great Business Plan, Harvard Business Review, July-August, 98-108.
- Gumpert, D.E. and J. McNeill Stancill (1986): How much money does your new venture need?, Harvard Business Review 64(3).
- Grossman, A., J. Austin, M. Hart and S. Peyus (1999): Explore, Inc., HBS Case study, Harvard Business Online (9-300-011).
Registration
Students need to register via the "Buchungstool".