Research


RESEARCH INTERESTS


Marketing Strategy; Brand Strategy & Management; Design Management; New Product Development Processes and Introductions; International Market Entry; Globalization of the Firm, Brands, and Products.


RECENT PEER REVIEWED PUBLICATIONS


  1. Stanton, Steven J., Townsend, Janell D. and Wooseong Kang (2015) Aesthetic Responses to Prototypicality and Uniqueness in Product Design, Marketing Letters (forthcoming).

  2. Taly, M. Berk, and Janell D. Townsend (2015) Do or Die: Competitive Effects and Red Queen Dynamics in the Product Survival Race, Industrial and Corporate Change, 24 (3), p. 721-738.

  3. Talay, M. Berk, Townsend, Janell D., and Sengun Yeniyurt (2015) Global Brand Architecture Position and Market-Based Performance: The Moderating Role of Culture, Journal of International Marketing, (23, (2).

  4. Kumar, Minu, Townsend, Janell D., and Douglas W. Vorhies (2015) Enhancing Consumers’ Affection for a Brand Using Product Design, Journal of Product Innovation Management, (forthcoming).

  5. Townsend, Janell D., and Roger J. Calantone (2014) Evolution and Transformation of Innovation in the Global Automotive Industry, Journal of Product Innovation Management, 31(1), p. 4-7.

  6. Townsend, Janell D., Kang, Wooseong, Montoya, Mitzi M., and Roger J. Calantone (2013) Brand Specific Design Effects: Form and Function, Journal of Product Innovation Management, 30(5), p. 994-1008.

  7. Townsend, J., Cavusgil, S. T., Calantone, R. J. (2012) Building Market Based Assets in a Globally Competitive Market: A Longitudinal Study of the U.S. Automotive Market, Advances In International Marketing, Eds. Shaoming Zou and Scott Swan, Refereed, Lead Article.

  8. Townsend, Janell D., Montoya, Mitzi M., and Roger J. Calantone (2011) Form and Function: A Matter of Perspective, Journal of Product Innovation Management, 28 (3), p. 374.

  9. Calantone, Roger J., Yeniyurt, Sengun, Townsend, Janell D., and Jeffrey B. Schmidt (2010) The Effects of Genre and Competition on New Entertainment Product Sales Performance, Journal of Product Innovation Management, 27 (3), 349-361.

  10. Townsend, Janell D., Cavusgil, S. Tamer, and Marietta L. Baba (2010) Global Integration of Brands and New Product Development at General Motors, Journal of Product Innovation Management, 27 (1), 49-65.