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Institut für Betriebswirtschaftslehre Chair for Marketing and Market Research

Dr. Radu Tanase

Senior Research Associate

Tel.: +41 44 634 9200
radu.tanase@business.uzh.ch


“Everything should be made as simple as possible, but not simpler.”

Albert Einstein


Radu is a Senior Research Associate at the Chair for Marketing and Market Research, University of Zurich.

Peer-Reviewed Articles

  • Schoenenberger, L., Schmid, A., Tanase, R., Beck, M., & Schwaninger, M. (2021). Structural analysis of system   dynamics models. Simulation Modelling Practice and Theory, 110, 102333. 
  • Tanase, R., Tessone, C. J., & Algesheimer, R. (2018). Identification of influencers through the wisdom of crowds. PloS one, 13(7), e0200109. 
  • Schoenenberger, L., & Tanase, R. (2017). Controlling Complex Policy Problems: A Multimethodological Approach Using System Dynamics and Network Controllability. Journal of Simulation, 1-9. 

Working Papers

  • Rother K., Tanase, R., Natter M., Shen, L., Algesheimer, R. Voluntary Carbon Offsetting in Online Retailing: A Revealed-Preferences Perspective. Under review. 
  • Tanase, R., Mariani S.M., Algesheimer, R. When and how individual-level behavioral models benefit seeding policies for social change. Working paper. 
  • Crestini G., Giuffredi-Kähr A., Tanase, R., Natter M., Quelle T. Does price transparency benefit or harm online retailers? A retailer and customer perspective. Working paper. 
  • Costa, D., Tanase, R., Algesheimer, R. The Habitual Self: Counter-Intentional Habits as Main Barrier for Sustainable Food Choices. Working paper. 
  • Lazzaro, L., Tanase, R., Mariani SM., Algesheimer, R. Social influence in the lab. Designing online controlled experiments that manipulate core social influence variables. Working paper. 
  • Feng, M., Tanase, R., Mariani SM., Algesheimer, R. Estimating individual level social influence effects from observed purchases. Working paper.

Conference Presentations

  • Tanase, R., Mariani SM., Algesheimer, R. When and how individual behavioral models benefit seeding policies, EMAC, Odense, Denmark, 2023. 
  • Tanase, R., Mariani SM., Algesheimer, R. Optimising Seeding Strategies By Incorporating Empirical Evidence Into Influence Maximisation Models, Networks, online, 2021. 
  • Tanase, R., Mariani SM., Algesheimer, R. Optimising Seeding Strategies By Incorporating Empirical Evidence Into Influence Maximisation Models, ISMS Marketing Science, online, 2021. 
  • Tanase, R., Mariani SM., Yang Z., Algesheimer, R. Will it spread? The role of consumer susceptibility in the diffusion process, Netsci, online, 2020. 
  • Tanase, R., Mariani SM., Yang Z., Algesheimer, R. Will it spread? The role of consumer susceptibility in the diffusion process, ISMS Marketing Science, online, 2020. 
  • Schoenenberger, L., Tanase, R (2016). Controlling complex policy problems: a multi- methodological approach using system dynamics and network controllability, CCS Conference on Complex Systems, Amsterdam, Netherlands
  • Tanase, R., Tessone, C.J., Algesheimer, R. The Influence Potential. A New Approach to Identify Influential Individuals From Time-varying Social Interactions, Netsci-X, Wroclaw, Poland, 2016. 
  • Tanase, R., Tessone, C.J., Algesheimer, R. Identifying Influential Individuals From Time- varying Social Interactions, Netsci, Seoul, South Korea, 2016. 
  • Tanase, R., Tessone, C.J., Algesheimer, R. Who do we follow? A new approach to identify influential individuals from time-varying social interactions, CCS, Phoenix, USA, 2015. 

Note: Presenter in bold

Teaching

  • Prototyping data science products (Master level, view course
  • Python - A non-technical introduction with application to Marketing (Master level, view course)
  • Introduction to R for Marketing Analytics (Master level, view course)
  • R - A non-technical introduction to big data, team work and interactive visualization with applications to Marketing (Master level,view course)

Weiterführende Informationen

Radu Tanase

Dr. Radu Tanase

University of Zurich
Department of Business Administration
Chair for Marketing and Market Research
Andreasstrasse 15
8050 Zurich
Switzerland
Phone: +41 44 634 2918