Chair of Marketing and Market Research
"Let us think the unthinkable, let us do the undoable.Douglas Adams, Dirk Gently's Holistic Detective Agency
Let us prepare to grapple with the ineffable itself,
and see if we may not eff it after all."
- Director of the University Research Priority Program on "Social Networks"
- Chair of Marketing and Market Research (Ordinarius)
- Professor for Marketing and Market Research
- Founder of THE PIIK
René Algesheimer holds the Chair of Marketing and Market Research (Ordinarius) at the University of Zurich since 2009. His research interests lie in studying consumer behavior and online marketing phenomena. He has conducted extensive basic and applied research on predictive social analytics with actionable insights on (virtual) communities, social networks, social media and technology. His research focuses on the ways social structures shape individual's behavior and in reversal how individual's behavior reproduces social structures. By consequence he conducts research on the evolutionary dynamics of and interplay between (social) preferences, social norms and consumption behavior. More recently he has worked on the effects of social networks on opinion diffusion, risk preferences, social learning and individual's performance. Algesheimer's work is characterized by the combination of empirical models and econometric methods with experimental settings as well as the use of insights from industrial economics, behavioral economics, consumer psychology and sociology.
In the recent past René Algesheimer has received several job offers as a tenured marketing professor from national and international universities and business schools. He has published several articles on marketing-related issues in the discipline`s leading international journals, including Marketing Science, Journal of Marketing Research, Journal of Marketing, Journal of Service Research, Scientific Reports or Harvard Business Review. His articles have also appeared in top-ranked German business-adminstration journals such as Zeitschrift für betriebswirtschaftliche Forschung (ZfbF), Zeitschrift für Betriebswirtschaft (ZfB) and Journal für Betriebswirtschaft. He was an editorial board member of the Journal of Marketing between 2011-2016 and regularly serves as reviewer for the discipline’s top journals. Professor René Algesheimer has won several international awards for his research, such as the Outstanding Reviewer Award 2012 by the Journal of Marketing.
René Algesheimer has extensive experience in market research, teaching and presentations. Originally, he wanted to become a professional musician. However, when he realized how difficult this career path is, he decided to become a professor. Most of the time, you’ll find him sitting in front of huge number tables. The rest of the time he enjoys working on his student's courses and admires all kinds of design. He loves creativity, working with people, music, photography, (fantasy) books and brings energy to most projects.